Infographic: Crystallizing and demystifying dense data for readers

Be judicious with numbers, tell the story of just one person, and quote only those people who can make things clearer than you can.

A communicator’s most sacred task is translating corporate gobbledygook into plain, clear, winsome language.

Untangling the complex yarns coughed up by aloof CEOs, bookish bean counters and inscrutable execs is no easy task, however.

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