Infographic: Digital skills all PR pros should have

How are your coding and Google Analytics skills? If you want to move up in the PR industry, you’ll want your digital muscles in tip-top shape.

As millennials, my friends and I often talk about all of the real-life skills we wish we had learned in college.

It would have been incredibly helpful to take a course about investing in the stock market or retirement planning instead of analyzing modern art, for example.

I don’t know what most universities’ marketing and PR curriculums look like these days, but if you want to know the practical skills you’ll need to succeed in the industry, check out this infographic by Meritus Media and It lists 15 digital skills all PR and marketing pros should have, including:

  • A basic understanding of coding
  • Working knowledge of Google Analytics
  • Social media advertising skills
  • Video chops

Check out the infographic below. Which skills do you think are most important?

(View a larger image.)

Topics: PR

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