Infographic: How fans will use social media during the Super Bowl

Most people will consume game content via Facebook, and fans are divided on whether they like seeing commercial teasers online before the big game.

There are typically three things people think of when it comes to the Super Bowl: football, food and commercials.

This year, though, communicators should add one more item to the mix: social media.

An infographic from AdWeek analyzes how Super Bowl viewers interact with brands on social networks during the big game. If your organization plans to reach its online audience during this year’s showdown between the Atlanta Falcons and New England Patriots, consider these findings:

  • Fifty-one percent of survey respondents said that, of all social networks, they will consume the most Super Bowl content via Facebook.
  • Thirty-six percent said they don’t like it when organizations tease their television commercials on social media before the game. Twenty-eight percent said they do like seeing teasers.
  • Eighty-four percent of Super Bowl viewers have not tweeted with a specific hashtag after a TV ad asked them to.
  • After seeing a Super Bowl ad, 12 percent of respondents said they are very likely—and 26 percent said they are somewhat likely—to search for the brand online.

Check out the full infographic for more:

(View a larger image.)

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