Do you live in constant fear of what your colleagues might tweet, yet still you want to marshal more messaging support online?
Try to turn things inside out, according to an infographic created by Brandon Daniels. He offers five ways to use internal content to beef up your company’s external communications. He advises:
Provide shareable content. “Influence what your employees say on social media by proactively supplying them with content to share.” Of course, not all “content” is created equal. Don’t expect much help if you consistently offer bland corporate slop. Be selective, and serve up prime cuts of content that are likely to be shared.