There are 87 million millennials on LinkedIn, making up 38 percent of the social network’s user base, a recent study from LinkedIn revealed.
The folks at LinkedIn researched how members of Generation Y use the platform, as well as what they want from a job and how much economic influence they have. You can check out the results in this infographic.
Many of the findings are relevant to content marketers. Consider these:
- Millennials represent 30 percent of all long-form publishers on LinkedIn.
- More than 2 million millennials hold marketing positions.
- The content topics millennials engage with most on LinkedIn include recruiting, social media marketing, employee engagement and self-esteem.
- Three factors millennials look for in a job are advancement opportunities (67 percent), higher pay (60 percent) and challenging work (51 percent).
Millennials, weigh in. How do you use LinkedIn?
Check out the full infographic for more: