Do you remember when you were in college and your professors would say, “Most of you will one day have jobs that don’t exist yet”?
For most of us in PR and communications, that prophecy has come true. Social media has radically changed existing jobs and created new ones. Let’s take a look at how social media has changed PR and journalism, with the help of an infographic from ING.
According to the infographic, 78 percent of PR pros and 72 percent of journalists say social media is important to their daily activities. What’s more, 81 percent of PR pros and 68 percent of journalists say they can’t operate without social media.
While social media has changed communicators’ day-to-day operations, it has also changed some journalistic principles. Sixty percent of journalists feel they are less bound by traditional journalism rules on social media than in traditional media. More than 50 percent (52 percent) of PR pros say journalists fact-check with them less often since the emergence of social media, and 80 percent of journalists admit to occasionally publishing without fact-checking.
What changes in PR and journalism have you noticed since social media’s birth?
Take a look at the infographic for more: