Infographic: How to attract—and keep—millennial employees

This infographic reveals what millennials value in an employer as well as what motivates them to work hard.

Since the day millennials arrived in the workplace, organizations have been perplexed about how to communicate with them.

If you’ve ever wondered what motivates members of Generation Y to work hard or what types of organizations they want to work for, check out this infographic from the Institute for Public Relations and the Plank Center for Leadership in Public Relations.

According to the infographic, the qualities that millennials find most attractive in a workplace are:

  • Reputation
  • Location
  • Positive culture
  • Growth opportunities
  • Corporate social responsibility

And if you believe those rumors about Generation Y being lazy and unmotivated, consider this: Eighty-three percent of millennials are ambitious and eager to get ahead in their careers, and 82 percent are passionate about working.

Take a look at the infographic for more:

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