When Vine hit the social media scene in 2013, a lot of people weren’t sure what to make of a 6-second video.
Since then, the social network has proved its worth, and brands have come up with innovative ways to use the platform.
According to an infographic from SurePayroll and Ghergich & Co., branded Vine videos receive 400 percent more shares than [organizational-?]branded videos, and more than 100 million people view Vine videos every month.
The infographic also offers some advice for becoming an influential brand on Vine. Here are a few:
Ensure every video has a purpose. Will your video educate your audience or promote a product? Each video should provide value to your fans.
Watch for trends and breaking news. Tie your Vines to holidays and events to make them relevant.
Host a series. This will keep viewers coming back to see the latest content.
Include your logo. It’s important to promote brand awareness. Put your logo on someone’s shirt, or in an unexpected, yet prominent, location.
Get more tips in the infographic: