Though Snapchat has been around since 2011, communicators have only recently added it to their social media strategies.
Many marketers are still trying to determine the best ways to use the photo app to reach their audiences, but one common tactic is a Snapchat takeover, in which a celebrity or influencer manages an organization’s account for a day.
Takeovers are a fun way to reach new audiences and engage the people who already follow you, but pulling it off successfully requires a sound strategy.
If you’re thinking about hosting a Snapchat takeover for your organization, this infographic from MediaKix will walk you through the process. Here’s a look at the first few steps: