Though Snapchat has been around since 2011, communicators have only recently added it to their social media strategies.
Many marketers are still trying to determine the best ways to use the photo app to reach their audiences, but one common tactic is a Snapchat takeover, in which a celebrity or influencer manages an organization’s account for a day.
Takeovers are a fun way to reach new audiences and engage the people who already follow you, but pulling it off successfully requires a sound strategy.
If you’re thinking about hosting a Snapchat takeover for your organization, this infographic from MediaKix will walk you through the process. Here’s a look at the first few steps:
1. Establish your goals. Do you want the takeover to attract Snapchat followers, build awareness of your organization, or simply serve as an endorsement from the celebrity doing the takeover? Decide what your goals are before doing anything else.
2. Find the right influencer. The person taking over your account should match well with your organization’s industry, voice and values. You should also consider selecting someone who is comfortable using Snapchat.
3. Coordinate with the influencer. Create a campaign outline, calendar and important messaging points in concert with the person taking over your account. Be open to his or her ideas, and ensure you’re on the same page so there are no surprises on the day of the takeover.
The rest of the steps are in the infographic below: