Infographic: How to craft great corporate stories

To create more compelling narratives, you should sing the praises of your staff, use stunning visuals and empower internal ambassadors.

No matter what line of work you’re in, stories can boost your business.

An infographic from Gagen MacDonald offers guidance on how to unlock the power of storytelling. To “craft an amazing story” for your company, the graphic says to:

To cultivate storytelling from within, the infographic stresses tapping respected internal ambassadors who can promote and reinforce your message. Ideally, that message should magnify how integral employees are to the larger corporate narrative—and sing their praises as much as possible.

Recognizing workers improves collaboration, engagement, retention and productivity, and securing staffers’ buy-in carries heft in the digital realm as well. Gagen MacDonald cites a statistic that “employee social shares reach 20 times more people than equivalent brand shares.” Employees’ complaints can do equally far-reaching damage, of course, so it’s important to keep your team happy.

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