Communicators, why do you spend hours scratching out the jargon for executive speeches and articles?
Why do you beg employees to be part of a video, or wrack your brain to come up with a clever social media campaign?
You want your messages to stick.
You want your social media campaign to resonate with customers, and your company’s announcement to inspire employees.
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It may seem hard to create sticky messages, but it doesn’t have to be. One Leap created an infographic based on the principles from “Made to Stick,” a book that explains how you can ensure your messages break through the clutter.
Here are a few pointers:
1. Keep your messages simple.
Bad: “You should learn from unfortunate events and turn those negative things into positives. You’re a stronger person for having gone through this …”
Good: “What doesn’t kill you makes you stronger.”
2. Be unexpected.
Jared Fogle lost 245 pounds by eating fast food every day (Subway). This was a story many people were surprised to hear, and it captured their attention.
3. Tell a story.
Instead of sending a stuffy memo telling employees to follow security procedures, share a story about how someone was contracted to test the building’s security. Knowing someone broke into the facility, stole classified information and let in accomplices is more inspiring than a boring old memo.
Get all the tips here: