Communicators, why do you spend hours scratching out the jargon for executive speeches and articles?
Why do you beg employees to be part of a video, or wrack your brain to come up with a clever social media campaign?
You want your messages to stick.
You want your social media campaign to resonate with customers, and your company’s announcement to inspire employees.
It may seem hard to create sticky messages, but it doesn’t have to be. One Leap created an infographic based on the principles from “Made to Stick,” a book that explains how you can ensure your messages break through the clutter.
Here are a few pointers:
1. Keep your messages simple.
Bad: “You should learn from unfortunate events and turn those negative things into positives. You’re a stronger person for having gone through this …”
Good: “What doesn’t kill you makes you stronger.”
2. Be unexpected.
Jared Fogle lost 245 pounds by eating fast food every day (Subway). This was a story many people were surprised to hear, and it captured their attention.
3. Tell a story.
Instead of sending a stuffy memo telling employees to follow security procedures, share a story about how someone was contracted to test the building’s security. Knowing someone broke into the facility, stole classified information and let in accomplices is more inspiring than a boring old memo.
Get all the tips here: