Communicators, why do you spend hours scratching out the jargon for executive speeches and articles?
Why do you beg employees to be part of a video, or wrack your brain to come up with a clever social media campaign?
You want your messages to stick.
You want your social media campaign to resonate with customers, and your company’s announcement to inspire employees.
It may seem hard to create sticky messages, but it doesn’t have to be. One Leap created an infographic based on the principles from “Made to Stick,” a book that explains how you can ensure your messages break through the clutter.
Here are a few pointers:
1. Keep your messages simple.