Infographic: How to maximize your LinkedIn marketing potential

Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. Consider these tips.

LinkedIn can be a powerful tool for selling your products and services to businesses and customers.

However, to get the most out of your network, you must optimize your account for social selling. In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile.

Here are some highlights:

  • Don’t just write your title. Add a value proposition to your headline.
  • Use a professional profile photo because photos elicit a higher response rate to your messages
  • Include your contact information such as email, phone, and your company’s website.
  • Customize your URL.

Check out the infographic below to learn how to optimize your LinkedIn page for prospects, not recruiters.

Matthew Royse is the regional marketing director for FIT, a Syntax company. A version of this article originally appeared on his Knowledge Enthusiast blog.

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