Infographic: How to measure Facebook and Twitter ROI

Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don’t talk about what really matters—sales.


If this sounds like your CEO, it’s clearly time to find a way to measure the return on investment (ROI) of all those hours you dedicate to social media.

An infographic from InventHelp has some tips (and examples) that can help. Try using one of these approaches before your next meeting with the C-suite.

1. Use statistics.

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