Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don’t talk about what really matters—sales.
If this sounds like your CEO, it’s clearly time to find a way to measure the return on investment (ROI) of all those hours you dedicate to social media.
1. Use statistics.
Give your CEO a list of statistics that show how business and sales have grown with help from social media. Here are some real examples:
- More than 90 percent of Foiled Cupcakes’ business comes from Facebook and Twitter.
- Jimmy Choo earned a 33 percent increase in sneaker sales through a Twitter campaign.
2. Use Google Analytics.
Google Analytics’ social value feature connects Facebook and Twitter traffic with sales. The feature can tell you:
- Your overall conversions.
- Which social media visits led directly to a sale.
- The amount of social media traffic that will lead to sales, but not immediately.
Are you feeling a little less stressed about that upcoming meeting with the CEO?
Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base.