Infographic: How to reach each generation on social media

Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.

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As a communications professional, you keep up with industry trends and research.

If you read too much, though, it’s easy to get overwhelmed:

“Get on Instagram!”

“Pinterest is the best way to boost sales!”

“If your organization isn’t on Snapchat yet, what are you waiting for?”

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