Infographic: How to reach each generation on social media

Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.

As a communications professional, you keep up with industry trends and research.

If you read too much, though, it’s easy to get overwhelmed:

“Get on Instagram!”

“Pinterest is the best way to boost sales!”

“If your organization isn’t on Snapchat yet, what are you waiting for?”

All the “advice” floating around is enough to make your head spin. In which social network should you be investing?

An infographic from Webpage FX makes the decision easier. It explains where Generation Z, millennials, Generation X and Baby Boomers spend their time online. You should invest in the channels your audiences use.

Here are a few finding from the infographic:

  • Eighty-seven percent of millennials use Facebook. (In contrast, 25 percent of Generation Z left Facebook in 2014.)
  • Forty-three percent of millennials prefer organizations to contact them via email, as do 33 percent of Generation Z.
  • Thirty-six percent of Pinterest users are members of Generation X.
  • Eighty-four percent of Baby Boomers have Facebook accounts.

Where do most of your audience members spend their time?

Check out the full infographic for more:

(View a larger image.)

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