Writing & Editing Infographic: How to tell better brand stories Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy. By Kristin Long@KristinMLongJune 26, 2015 SHARE Ragan Insider Premium Content What’s the best story you’ve heard about a brand this year? Do any come to mind? According to an infographic by Headstream, 79 percent of people are interested in brands’ stories, but 85 percent can’t recall a memorable one. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.