Infographic: How to tell better brand stories

Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.

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Ragan Insider Content

What’s the best story you’ve heard about a brand this year?

Do any come to mind?

According to an infographic by Headstream, 79 percent of people are interested in brands’ stories, but 85 percent can’t recall a memorable one.

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