Why are people so bad at pitching?
Reporters and editors wonder this daily, as well as PR pros who do pitch well, and are tired of their peers making them look bad.
An infographic from Nowsourcing doesn’t have the answers, but it does offer tips on how to pitch better.
For example, the infographic explains that 89 percent of journalists prefer to receive pitches via email (only 6 percent prefer phone calls, and a mere 5 percent prefer pitches via social media). To make your email pitch stand out, try the following:
Have a strong subject line: This is the reporter’s first impression of you. Make it a good one.
Be direct: Tell the reporter exactly what you want. His time (and yours) is valuable, so don’t beat around the bush.
Sound like a person: You’re human, not a robot. Be personable and friendly so the reporter doesn’t think you’re sending spam.
Don’t repeat yourself: Your pitch should be short and to the point. If you mentioned something in the subject line, don’t repeat it in the body copy.
Don’t be afraid of rejection: Even if a reporter rejects your pitch, you can still build a relationship with him. Don’t waste an opportunity to get to know him.
There are more tips in the infographic below. Take a look: