Infographic: How to write a perfect blog post

Writing anything is hard, much less a blog post that you want thousands of people to read, comment on and share. Lucky for you, this guide can help.

My first experience writing on deadline occurred when I was in third grade.

My class and I had to learn not only how to write five-paragraph essays, but how to write them within a certain time limit so we could complete the writing portion of a standardized test.

At this point in our little lives, writing five paragraphs felt like churning out a novel. Plus, we had to write it all in cursive. We couldn’t imagine how we would ever survive.

Luckily, our teacher had a brightly colored poster on the classroom wall (that she unfortunately took down during the test) with a picture of a hamburger. The hamburger represented the outline we had to follow to write a good five-paragraph essay.

The top bun represented the introduction paragraph, the lettuce, tomato and hamburger patty represented the three supporting points, and the bottom bun represented the conclusion.

Though I don’t have a friendly hamburger poster that will help you write better blog posts, this infographic from Salesforce does the job.

Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales.

It lays out the ideal structure of a share-worthy blog post, which looks like this:





Body copy



Body copy

Call to action

The infographic also explains why this format works and includes statistics that backs up its claims.

Take a look:

(View a larger image.)

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.