Internal communicators, do you often feel like an order taker at a fast-food restaurant?
See if this sounds familiar: As you walk into the office one morning, your CEO meets you on the way to your desk and directs you to send an email about his latest initiative.
When you open your inbox, you see a message from the finance department entreating you to post an article on the intranet reminding employees about the new way to file expense reports.
After lunch, an executive says he wants you to make a brochure about his new, big idea.
By the end of the day, you realize you haven’t even begun tackling your to-do list because you’ve spent the past eight hours taking orders from everyone else.