Writing & Editing Infographic: How to write the perfect headline Read on for six powerful formulas that will ensure every headline you write grabs your audience’s attention. By Kristin Long@KristinMLongFeb. 24, 2017 SHARE Ragan Insider Premium Content Have you ever spent more time writing a headline than you did composing the blog post itself? If so, you’re in good company. Though your article’s content is obviously important, no one will read it if the headline doesn’t draw readers in. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.