Infographic: Marketers’ guide to selling online

Though only 7 percent of organizations say that increasing sales through social platforms is a priority, the number continues to grow. Here’s what the tactic can do for you.

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Social media has evolved far beyond the days of being a means to help users connect with friends, family, acquaintances and photos of their pets and children.

Today’s social platforms are powerful multimedia tools with the ability to sway elections, spur revolution or inspire widespread adoption of the phrase: “Cash me ousside how bow dah?”

Social media can also be a very effective sales tool.

Selling through online platforms is currently only a priority for 7 percent of organizations’ sales teams, the number is growing.

Here are a few reasons why:

Social sellers create 45 percent more opportunities.

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