Infographic: Marketers’ guide to selling online

Though only 7 percent of organizations say that increasing sales through social platforms is a priority, the number continues to grow. Here’s what the tactic can do for you.

Social media has evolved far beyond the days of being a means to help users connect with friends, family, acquaintances and photos of their pets and children.

Today’s social platforms are powerful multimedia tools with the ability to sway elections, spur revolution or inspire widespread adoption of the phrase: “Cash me ousside how bow dah?”

Social media can also be a very effective sales tool.

Selling through online platforms is currently only a priority for 7 percent of organizations’ sales teams, the number is growing.

Here are a few reasons why:

Social sellers create 45 percent more opportunities.

Social sellers are 51 percent more likely to make their quota.

Seventy-eight percent of social sellers outsell their peers who don’t use social media.

We’ve seen how social media has changed the way marketers and PR pros approach their campaigns, and it’s clear that sales teams will be next. Communicators can help facilitate this trend by sharing their knowledge and expertise of successful efforts. They might also be tasked with the job of increasing sales.

For more on social sales, check out Knowledge Enthusiast’s infographic below:

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Topics: PR

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