Infographic: Marketing lessons from 2013’s hottest words

“YOLO” and “selfie” aren’t just words kids these days throw around. They’re inspiration for what a successful marketing campaign should look like in 2014.

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If you were to make a list of your favorite words, there’s a good chance “selfie,” “YOLO” and “twerk” would not be at the top.

These are just three of the words that gained popularity in 2013, and believe it or not, they can offer a few marketing lessons to help you find success in 2014. Or so an infographic from Offerpop and Beutler Ink says.

Take a look:

1. Selfie: A self-portrait that people share on social media.

Selfies are everywhere these days. There’s even a new social network dedicated to them. Incorporate user-generated content such as selfies into your marketing strategies to better connect with fans.

2. Listicle: An article structured as a list.

Readers want short content that gets to the point quickly. You don’t have to limit your content to just listicles, but make sure your content marketing plan includes stories that are short, engaging and valuable to readers.

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