Infographic: Marketing lessons from 2013’s hottest words

“YOLO” and “selfie” aren’t just words kids these days throw around. They’re inspiration for what a successful marketing campaign should look like in 2014.

If you were to make a list of your favorite words, there’s a good chance “selfie,” “YOLO” and “twerk” would not be at the top.

These are just three of the words that gained popularity in 2013, and believe it or not, they can offer a few marketing lessons to help you find success in 2014. Or so an infographic from Offerpop and Beutler Ink says.

Take a look:

1. Selfie: A self-portrait that people share on social media.

Selfies are everywhere these days. There’s even a new social network dedicated to them. Incorporate user-generated content such as selfies into your marketing strategies to better connect with fans.

2. Listicle: An article structured as a list.

Readers want short content that gets to the point quickly. You don’t have to limit your content to just listicles, but make sure your content marketing plan includes stories that are short, engaging and valuable to readers.

3. Phubbing: Short for phone snubbing, or choosing to play with your phone instead of paying attention to the person in front of you.

Phubbing is rude, but because people have a hard time putting down their phones, it would be a good idea to give mobile an integral role in your 2014 marketing campaigns.

4. FOMO: Acronym for “fear of missing out.”

No one wants to miss out on anything these days, which may explain why they’re phubbing their friends to scroll through their newsfeeds. If you’re not already on social media, you should be. That’s where your customers are.

5. #YOLO: Acronym for “you only live once.”

This hashtag is one of many that took off in 2013. Incorporate hashtags into your next campaign to encourage fans to join discussions and share interests.

Check out the full graphic for more:

Topics: PR

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