Infographic: Reasons to invest in video

Still on the fence about how much to invest in video content? The price can be steep, but the rewards are usually worth the effort.

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Good video content is expensive.

Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.

Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.

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