Infographic: Reasons to invest in video
Still on the fence about how much to invest in video content? The price can be steep, but the rewards are usually worth the effort.
Good video content is expensive.
Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.
Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.
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