Infographic: Reasons to invest in video

Still on the fence about how much to invest in video content? The price can be steep, but the rewards are usually worth the effort.

Good video content is expensive.

Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.

Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.

This infographic from Clum Creative shares statistics about how important a strong video component is for your online presence.

It includes these nuggets:

  • Eighty percent of all global internet traffic will be video by 2021.
  • Embedded videos on websites can boost traffic by 55 percent.
  • Forty-four percent of consumers prefer to learn about products via video.
  • Adding video can increase sales conversions by 80 percent.

See the infographic below for more information about why video is so important for modern marketers and which aspects of their video strategy deserve the most investment.

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