Writing & Editing Infographic: Research-backed strategies for writing powerful headlines Headlines will either attract readers to your content or send them running. Here’s how to achieve the former. By Kristin Long@KristinMLongMay 18, 2015 SHARE Ragan Insider Premium Content Headlines are probably the first contact many people will have your brand. That’s a lot of responsibility for just a few little words. Your responsibility, then, is to give those words as much punch as possible. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.