Now it’s time to talk about the overall health of your Facebook page.
Just as you go to the doctor for checkups every now and then, it’s a good idea to periodically check up on your Facebook presence.
According to an infographic from ShortStack, more than half of all social media users (52 percent) believe a brand’s Facebook page is more valuable than its website. It’s time to take its health seriously.
The graphic uses the patient from the board game Operation to help you assess your Facebook page and determine whether any features need, ahem, an operation.
If your Facebook page suffers from any of these symptoms, it’s time to operate:
- You have a weak cover photo: News about a cover photo will appear in your customers’ news feeds. Make sure you include a call to action in the photo description section.
- Your apps are tired: Don’t let your application section lose its pep. Feature your three most important apps first, so visitors can easily see them.
- Your page isn’t mobile: Ensure the apps on your page are mobile-friendly so fans can interact with you when they’re away from their computers.
- You have an achy About section: You should complete the entire about section, listing your website URL first.
Look at the full graphic for more: