Infographic: Social listening is a catch-22 for brands

Apparently, consumers expect brands to be mind-readers when it comes to knowing when to respond to conversations on social media. What’s a brand to do? Here’s some advice.

If your company is still setting goals and priorities for 2013, add “become telepathic” to your to-do list.

It will come in handy when you’re trying to determine whether to respond to customers’ conversations on social media.

When it comes to social listening, companies are caught in a catch-22, an infographic from NetBase and J.D. Power and Associates says.

Some consumers want brands to stay far away from their online conversations:

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