If your company is still setting goals and priorities for 2013, add “become telepathic” to your to-do list.
It will come in handy when you’re trying to determine whether to respond to customers’ conversations on social media.
When it comes to social listening, companies are caught in a catch-22, an infographic from NetBase and J.D. Power and Associates says.
Some consumers want brands to stay far away from their online conversations: