Infographic: Social media preferences vary by age group

A new graphic highlights the generation gaps on online platforms and fleshes out demographic differences.

If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least.

As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people. Communicators are forced to decide which social media channels are worth the effort.

One shortcut to messaging relevance is to target specific demographics, such as people of a certain age. An infographic from Personal Money Service can help in this pursuit.

According to the graphic, if you want to reach the 13- to 19-year-old whippersnappers of Generation Z, Instagram and Snapchat are the places to be. Millennials, who spend eight hours a day online, are all over YouTube, and 80 percent of Gen Xers have Facebook and Twitter accounts. Sixty percent of Baby Boomers between 50 and 64 use Facebook.

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