If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least.
As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people. Communicators are forced to decide which social media channels are worth the effort.
One shortcut to messaging relevance is to target specific demographics, such as people of a certain age. An infographic from Personal Money Service can help in this pursuit.