Infographic: The 5 types of Facebook followers every brand needs
From the popular kids to the basement-dwelling haters (yes, you need them), here are the people every successful brand needs.
You know your business needs a Facebook page, and you know you need people to like and engage with it.
But you can’t be satisfied with just anyone liking your page. You need to know which followers are going to benefit your brand.
This infographic from Vocus profiles the five types of followers every business should strive to count among its ranks.
From early adopters to basement-dwelling haters (yes, you need them, too), here’s a quick overview of the people you need and how you can spot them:
1. Early adopters
Why you need them: They’re known to be experts in all things cool, which has earned them large social followings filled with engaged consumers.
2. Social sharers
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.