Infographic: The best times to pin on Pinterest

A look at what to pin and when. Keep these tips in mind as you fill up your pinboards.

You know Pinterest can be a good way to drive traffic to your website, but do you know what to pin and when?

If not, don’t worry. An infographic from Pinerly based on its own campaigns has the information you need. It shares the best times to pin and which types of pins see the most engagement.

If you want to pin during the day, do so between 2 and 4 p.m. EST. The best time to post in the evening is between 8 p.m. and 1 a.m. EST.

If you aren’t sure what to pin, keep these stats in mind:

  • Pins with a clear call-to-action in their descriptions see an 80 percent increase in engagement.
  • Tutorials, guides, do-it-yourself projects, and recipes see a 42 percent higher click-through rate.
  • Pins related to trending topics see a 94 percent increase in click-throughs.

Check out the graphic:

(View a larger image.)

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