Infographic: The best times to schedule your social media post

Should you share your thoughts on a Monday or a Friday to get the best engagement? Consider this guidance to learn when readers are most likely to visit your channels.

How can you make the most of your social media efforts?

By posting more regularly, your company can reach a broader variety of audiences, keep your loyal customers up to date and help boost your company profile online.

However, each social platform utilizes different algorithms. For example, if you post too much or not enough, followers may not see your content.

The team at Unmetric analyzed 100 U.S. brands and their social media activities. Based on their research, you should post on Facebook, Instagram and Twitter on these days and times to the get most of every social media post.

  • Instagram: Sunday, Tuesday and Wednesday
  • Facebook: Wednesday and Thursday
  • Twitter: Tuesday and Wednesday

Note: While this research is a good guide, the best time to post for your brand page must be calculated based on data specific to your audience, time zone and industry. You can do this using owned analytics available on each social network and social media management tools.

Check out the infographic above by Unmetric to learn more about the best times to post on social media.

Matthew Royse is the regional marketing director for Freudenberg IT, a global IT solutions provider. A version of this article originally appeared on the Knowledge Enthusiast blog.

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