Infographic: The cost of marketing on Facebook

With 800 million users, Facebook provides companies with a lot of potential customers.

But in order to turn those users into your customers, you have to do more than create a brand page. You have to do a little marketing. To illustrate what that will cost, Flowtown and Column Five created a handy infographic.

What do “likes” cost? On average, a Facebook fan costs a company about $1.07, but the amount may vary depending on the size of your marketing campaign. The more likes you receive, the more money you will have to spend to maintain fans’ interest and interaction. This $1.07 price tag includes the cost of advertising on Facebook to encourage users to like your page.