There is a battle raging over social media “stories.”
Snapchat Stories has become a victim of its own success, as Facebook and Instagram have copied the Stories format and launched their own versions. Instagram, especially, poses a major threat to Snapchat.
According to a new infographic from MediaKix, Instagram Stories has surpassed 200 million daily active users in just eight months. That’s compared with just 158 million users on Snapchat, which blazed the trail but now lags behind. The decisive blow could be swung by popular influencers—but which way are they leaning?