Infographic: The psychology behind a perfect pitch

Crossing your fingers won’t make a reporter read your pitch, but applying a few of these psychological principles will.

Being a PR pro can be frustrating. You spend considerable time carefully crafting pitches, only to wonder whether the reporters you send them to even saw them.

How can you ensure reporters not only see, but open your pitches?

Apply a few psychological principles, an infographic from BuzzStream and Fractl recommends. The infographic lists nine psychological tactics to make your pitches more enticing.

Here are three:

Give reporters freedom of choice. Instead of pitching just one campaign or news piece, tell the reporter about a few. When presented with options, 40 to 60 percent of people pay closer attention.

Apply confirmation bias. People are more likely to engage with information that confirms their beliefs. When you pitch a story, tie it to the reporter, publication or audience’s values.

Play to decreasing attention spans. When your subject lines hold 35 letters or more, email open rates drop to less than 20 percent. Keep your subject lines short—10 words or fewer.

Read about more psychological tactics in the infographic below:

(View a larger image.) ​

Topics: PR

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