Infographic: The psychology behind a perfect pitch

Crossing your fingers won’t make a reporter read your pitch, but applying a few of these psychological principles will.

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Being a PR pro can be frustrating. You spend considerable time carefully crafting pitches, only to wonder whether the reporters you send them to even saw them.

How can you ensure reporters not only see, but open your pitches?

Apply a few psychological principles, an infographic from BuzzStream and Fractl recommends. The infographic lists nine psychological tactics to make your pitches more enticing.

Here are three:

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