According to an infographic from Animoto, one out of four marketers say they feel behind on video marketing.
Are you among them?
Video is the latest content marketing craze, and with good reason. Seventy-six percent of marketers say they see results from video marketing and understand the effect it has on their businesses.
In an industry where proving return on investment can be difficult, that statistic should be sweet music to every communicator’s ears.
Whether you’ve been producing and promoting videos on social media for a while or are still debating whether to give it a try, check out the stats in the infographic below. They reveal which social networks are best for video, how many marketers plan to invest more resources into video marketing next year, and other insights about the state of the industry.
Take a look: