Whatever your personal feelings about Snapchat, you should consider whether it can help your organization achieve its business goals.
According to an infographic from Webpage FX, the social network has a whopping 150 million daily active users who spend an average of 30 minutes on the app at a time.
Seventy percent of Snapchat users are women, and 71 percent are younger than 25. If this sounds like your audience, Snapchat could afford you a valuable marketing opportunity.
Snapchat offers three types of ads:
- Snap ads: 10-second vertical video ads
- Sponsored lenses: photo modifications users can “play” with
- Sponsored geofilters: photo filters that are available only at certain locations
The infographic also shares best practices for organizations using Snapchat. Check it out: