Infographic: What brand managers must know to reach millennials

Generation Y is willing to engage with organizations online, but there are a few keys to winning over this important audience as new and recurring customers.

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If you still think millennials see themselves as entitled, you ought to update your mindset about this influential demographic.

An infographic by Carlos Monteiro illustrates findings from Pinpoint Market Research and Trendera about how millennials use technology, spend their money and want to engage with brands.

One finding worth noting is that millennials are careful with their money, contradicting the assumption that they feel a sense of entitlement. Millennials have lived through the economic implosion of 2008 and its aftermath. (Pinpoint skews the timeline by a few decades: “In fact, their view on personal finances sounds more like the Boomer generation emerging from the Great Depression than the ‘entitlement’ label they keep hearing,” the study said.)

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