It’s a new year, which means it’s time to reevaluate goals, tactics-and your customers.
Technology and trends change quickly, and it’s critical to stay on top of what your customers will be up to in 2015.
An infographic from Reuven Gorsht examines how customers shop, where they get information and what they expect from brands this year.
According to the infographic, customers:
Disregard advertising. Seventy-five percent of people don’t believe companies are truthful in advertisements.
Want real-time information. Eighty-nine percent of customers say having real-time product availability would affect their shopping choices.