Infographic: What customers want from brands in 2015

They want information via mobile and in real time, and they look for brands who take corporate social responsibility seriously.

Ragan Insider Premium Content
Ragan Insider Content

It’s a new year, which means it’s time to reevaluate goals, tactics-and your customers.

Technology and trends change quickly, and it’s critical to stay on top of what your customers will be up to in 2015.

An infographic from Reuven Gorsht examines how customers shop, where they get information and what they expect from brands this year.

According to the infographic, customers:

Disregard advertising. Seventy-five percent of people don’t believe companies are truthful in advertisements.

Want real-time information. Eighty-nine percent of customers say having real-time product availability would affect their shopping choices.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.