Social media workers used to be derided as mere button-pushing Facebook jockeys, but they’ve become indispensable communications professionals.
What are they doing all day? Quite a lot, it turns out.
Meltwater has created an infographic showing the array of responsibilities social media managers shoulder and the variety of skills they employ. Their work touches every organizational nook and cranny, whether it’s PR, crisis communications, marketing, graphic design, human resources, PR or data analysis.