Infographic: What every social media campaign must have

Social media may be the new, trendy way for companies to communicate to their audiences, but it won’t do anything to boost business if companies don’t have a clear message to send.

In a recent infographic, Wickware Communications explains that in order to be successful on social media, a company must have a strong core message that explains “why you do what you do, what makes you different and better, and how it helps your clients.” The graphic focuses on financial firms, but its takeaways are relevant to all companies.