Infographic: What makes a brand social?

Hint: It’s doesn’t matter which network a brand is on or how many fans it has.

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Just because your brand has profiles on social media sites doesn’t mean it’s social.

It’s the strategy behind your updates, photos and shares that makes your brand social, according to an infographic from Weber Shandwick and Forbes Insights.

The companies surveyed 1,900 senior marketing/communications executives worldwide to identify what truly makes a brand social, and what differentiates an average brand from a world class brand.

Here’s a quick look at what they said:

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