Infographic: What makes consumers endorse brands on social media

Want people to talk positively about your products and services on social media? Here’s how to start thinking productively about online recommendations.

Have you ever asked your Facebook friends to recommend a great dentist in your area?

Maybe you’ve asked your Twitter followers what they thought about the latest iPhone.

Social media is the ultimate word-of-mouth opportunity for brands.

To learn how customers research products online and what motivates them to write product reviews, check out the infographic below by Social Media Link.

Here are a few facts from the infographic:

  • Seventy-seven percent of people need to see fewer than 10 reviews before they’re convinced to buy.
  • Twenty percent of people only need one review from a family member or close friend to be persuaded to make a purchase.
  • The most common reason customers write product reviews is because they had a positive experience with a brand.
  • Facebook is the most trusted social network for product and service recommendations, but Pinterest and YouTube aren’t far behind.

Check out the infographic for more:

(View a larger image.) ​

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