Have you ever asked your Facebook friends to recommend a great dentist in your area?
Maybe you’ve asked your Twitter followers what they thought about the latest iPhone.
Social media is the ultimate word-of-mouth opportunity for brands.
To learn how customers research products online and what motivates them to write product reviews, check out the infographic below by Social Media Link.
Here are a few facts from the infographic:
- Seventy-seven percent of people need to see fewer than 10 reviews before they’re convinced to buy.
- Twenty percent of people only need one review from a family member or close friend to be persuaded to make a purchase.
- The most common reason customers write product reviews is because they had a positive experience with a brand.
- Facebook is the most trusted social network for product and service recommendations, but Pinterest and YouTube aren’t far behind.
Check out the infographic for more: