Social Media Infographic: Why do people follow brands online? Nearly 48 percent of people who follow a brand on Twitter typically consider that brand for future purchases. Are you catering to your online customers? By Kristin Long@KristinMLongSept. 8, 2011 SHARE By now, most companies know that creating positive online brand experiences leads to loyal customers. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.