Infographic: Why your boss is still skeptical of social media

Though frustrating for you, your boss’s misgivings about social media’s value isn’t without good reason, this infographic says.

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Communicators often lament that their organizations’ leaders don’t understand social media’s value.

You’ve probably ranted, complained and called your boss crazy, but maybe you should cut him some slack.

An infographic by Outmarket lists some pros and cons of social media marketing, and it gives some credibility to leaders’ hesitations.

For example, although many marketing budgets will include more money for social media advertising and engagement this year, studies have found social media accounts for just 1.14 percent of all e-commerce.

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