If you’d like to attract more business, make your brand more personable and double your marketing power (and who wouldn’t?), there is a simple solution.
Get your CEO on social media.
It’s easier—and more beneficial—than you might think, an infographic from Groove Digital Marketing says.
Here are just a few benefits of a social CEO:
1. It makes your organization more personable. CEOs can show a brand’s personal side. Eighty-two percent of people are more likely to trust an organization whose CEO and employees are active on social media.
2. It doubles your organization’s marketing power. If your CEO has social media profiles, you’ll double your organization’s online presence. While your organization’s page might feature product information and marketing initiatives, your CEO can share industry news and on-brand personal messages.
3. It attracts more business. By sharing industry news and relevant content, CEOs build an audience and establish authority in their industries, which will ultimately attract more business.
The infographic also offers tips that make jumping into social media easier, and suggests CEOs to emulate, including Richard Branson, Marissa Mayer and Elon Musk.
Check it out below: