Eighty-three percent of companies say creating a social media strategy is a major marketing concern, an infographic from Maximize Your Social reports.
To help marketers and social media managers begin creating strategies, the infographic lists 11 components every social media strategy must have.
Here are a few of them, along with some interesting statistics. Is your social media strategy up to par?
1. Social listening: Seventy-one percent of customers who complain on Twitter don’t receive responses from brands.
2. Content curation: More than 80 percent (85 percent) of marketers believe content curation establishes thought leadership.