Infographics: Dead—or still a useful tool for communicators?

Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.

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A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening.

To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?

In a Clutch news release, Rand Fishkin, founder of SEO software organization Moz, practically delivers a eulogy for infographics:

“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”

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