A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening.
To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated?
“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”