Information searches—not social media—biggest time waster, study finds

Workers spend far more time searching for information they need than they do browsing social media, according to a new white paper.

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Your employees are wasting anywhere from one to two hours of every workday on one thing.

It’s not what you think. It isn’t social media or snack breaks or personal phone calls. According to a new report from Switzerland-based Infocentric Research, they’re wasting that time ineffectively looking for and using information they need to do their jobs.

“If senior executives would address the real information problems in their organizations, they would not need to worry about the minor effects such as their employees’ use of Facebook and Twitter,” says Stephan Schillerwein, director of research at Infocentric.

Addressing the problem is easier said than done. It’s going to take innovation similar to industry automation in the 20th century. At present, no information management systems are really up to the task, the report’s authors assert.

Building an effective framework

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