Inside peek: How The New York Times handles its blogs

Division of labor, light editing and a powerful brand add up to prolific output

Today, The New York Times has more than 60 active blogs written by a mix of staffers and freelancers, plus event-driven blogs that come and go. I don’t think anyone planned on launching that many. WordPress simply made it easy to keep growing.

The most popular NYT blogs include Arts Beat, Bits, The Caucus, City Room, DealBook, The Lede and Well. Gadgetwise, the gearheaded blog where I write about social networks, lags these but not by much. Gadgetwise is about how to buy and use stuff, rather than tracking the tech industry as the Bits blog does. Or in industry jargon, service journalism rather than trade news. I’ve finally found my purpose in life: Teaching America how to use Twitter.