Inside the PRWeek e-mail snafu

How did the experts handle their own PR crisis?

How did the experts handle their own PR crisis?

The e-mail, from PRWeekJobs, begged me to “Upload Your Resume at the New for a Chance to win an iPod.”

I ignored it at first, but when the e-mail arrived a fifth time, I had to open it, if only to see why they’d sent it so many times. Clearly, there’d been some kind of screw up.

I had no idea how big that screw up would turn out to be.

To read the e-mail, I had to scroll down past what seemed like thousands of e-mail addresses— addresses that should have been in the bcc line. Finally, I got to the text, which read:

“Dear Job Seeker, A new enhanced PRWeekJobs site is re-launching in February. As an existing user of PRWeekJobs we would therefore urge you to upload your resume immediately at using the following account details…”

The “account details” were my personal e-mail address and password, sent to untold masses on the distribution list. And that password is – or should I say was – my very favorite password; the one I used on almost all of my online accounts.

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