Good morning, PR pros:
Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title.
Thank you to all those who entered and voted during the 2020 Cadbury Tryouts! The new Bunny is 🥁… Lieutenant Dan! pic.twitter.com/dD8iSGfnzz
— Cadbury USA (@CadburyUSA) March 24, 2020
In a press release, Cadbury said:
“Lieutenant Dan is the epitome of inspiration, passion and energy, showcasing that no matter what challenges you, you can overcome it,” said Ethan Mandel, Cadbury Brand team. “With almost 200,000 votes cast, America showed love and support to all of our finalists. We’d like to thank everyone who participated in our second annual Cadbury Bunny Tryouts.”