Good morning, communicators:
Organizations and celebrities have been creating content to keep people staying indoors entertained, with many of them focusing on younger children’s attention spans.
Efforts to keep kids entertained isn’t only a challenge during the day, however. Dolly Parton is looking to address that with her new series, “Goodnight with Dolly,” in which she reads children’s books:
Her selections come from her Imagination Library, so her effort is an extension of her nonprofit, while also tailored to provide comfort and support during the crisis.
Along with asking what you and your organization can offer consumers, ask what concerns your consumers have or what comforts they might be missing. That can guide you to content and initiatives that resonate.
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